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About The American Marketing Association
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday.
The AMA website, MarketingPower.com, offers a wide array of newly expanded information including research, case studies and best practices in marketing. AMA's prestigious marketing journals provide access to the newest developments in marketing thought, while AMA magazines have practical applications of marketing strategies to address marketers' daily needs on the job. AMA offers specialty conferences, one-day hot topic seminars, bootcamps and workshops, to help marketers build the skills that keep them ahead of emerging trends, and help long-term professional development.
AMA Mission Statement
The American Marketing Association is an international professional organization for people involved in the practice, study and teaching of marketing. Our principal roles are: - To always understand and satisfy the needs of marketers so as to provide them with products and services that will help them be better marketers.
- To empower marketers through information, education, relationships and resources that will enrich their professional development and careers.
- To advance the thought, application and ethical practice of marketing.
AMA Collegiate Membership and Collegiate Chapters
The AMA offers a full program to support and assist college marketing students educationally and professionally. At hundreds of chapters on college campuses throughout the United States and Canada, over 12,000 AMA collegiate members have the opportunity to participate in AMA events and programs.
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